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Gender, identity & representation

Sex
Sex is the biological difference between men and women, this can be documented on legal requirements such as a birth certificate. 

Gender
Gender on the other hand is the cultural roles of masculinity and femininity, these are social constructs that are forever evolving and become more inclusive to everyone despite their sex. 

gender roles have changed over time and reflect much broader cultural change every aspect of life. representations of gender can still be seen in todays society that have been present for hundreds of years. 

for years and years men have been seen as the 'bread winner' of the family and the woman as the home maker. Men are expected to go out and earn money to provide for the family, they are the backbone of the household and are seen as strong and masculine. Women are seen as to serve their families and men, they are to provide a caring and nurturing persona to look after their families.

Gender Roles - The power dynamic
Men have the role of generating an income through paid work, and women rarely are rarely shown in positions of power in the workplace. Men always appear in formal dress codes such as suits and ties where as women are shown in leisure. 

Letraset art sheets
In the art sheets men are drawn as business men, strong and determined and always dressed in suits and business where, they are portrayed as thinking and smart beings, where as the women are drawn holding children, shopping, cooking  or cleaning. once women were drawn into the letraset working, they were just drawn as secretaries, an assistant to men. 

Laura Mulvey's ''Visual pleasure and narrative cinema'' essay review

Laura Mulvey is a British film theorist and a feminist who was heavily influenced by the theories of Freud and Lacan. Her approach to the  film theory is in a more psychoanalytic framework. She uses Freud and Lacan's concept as political weapons and argues the idea that cinema uses women as a position of desire for the male protagonist. The cinematic gaze is produced in a way that provides a pleasurable experience for men, the narrative film structures its gaze as masculine, which ties in with what Freud theorised about the pleasure derived from subjecting someone to one's gaze.  
The essay she wrote is to analyse and argue new  film strategies there are and needs to be in the film industry and how we can destroy the portrayal of women seen as objects of desire and reward for men, and if they're not in those. kinds of roles, they are put into passive and less dynamic ones, the lead roles only given to the men.  

In my opinion, the essay is an in depth description of how most movies are directed and shown, she sees this brilliantly and approaches this in an empowering feminist way. I like how she uses theorist to back up her argument as this makes it stronger, although I know Freud is a questionable theorist I think some subjects he studied do make sense for the time this was written. 


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  • HOME
  • ABOUT
  • PORTFOLIO
  • 1
    • TREASURE HUNT '19
    • BLOG TASKS
    • PROJECT BLOGS
  • 2
    • GRAP5060 Designer's Toolkit >
      • Alignment/Hierarchy
      • Negative space/contrast
      • Balance/Contrast
      • Proximity/Repititon
      • Communicating with audiences
    • GRAP5070 Type & Typography >
      • Magazine
      • Interactive PDF
    • GRAP5080 Graphic design projects >
      • Type Design
      • Branding and publicity
      • Infographic
    • GRAP5090 The Critical Designer >
      • Week 1 Semiotics
      • Week 2 Reading words & images
      • Week 3 Decoding Advertisement
      • Week 4 The graphic code of comic books
      • Week 5 Subculture and style
      • Week 6 Gender, identity & representation
      • Week 7 Global culture & Ethical Design
      • Week 8 Post modernism & Visual culture
      • Week 9 The critical designer
      • Week 10 The research journey
      • Week 11 Academic presentation & Harvard referencing
  • 3
    • GRAP6050 Advanced Design Projects >
      • Project 1: Design For Exploration
      • Project 2: Design for identity
    • Dissertation - Gender roles: Nursing